KAT MENDENHALL BOOTS

I loved working on this project. I was able to touch every part of the process from research to project management. I structured the brand to be a versatile, strong, and funky aesthetic. The main objective was to approach the target market in a fresh way. The term “urban cowgirl” is the direction that was established. The logo has variations that allow it to be applied to differing mediums and still maintain the same appeal. The typography is slightly western while still modern. The colors that are used throughout are a play on that same idea, modern, urban, and rustic.

Project Scope

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Art direction, Brand Identity, Web design, UI, Front end dev